Building the Engine That Powers Growth
At Series A, the question changes: VCs stop asking "does this work?" and start asking "will this scale?"
This blueprint shows you how to prove it will. From building your first sales playbook to hiring your initial go-to-market team, from proving unit economics to choosing expansion strategies. Every framework comes from founders who've successfully navigated today's extended path to Series A.
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What You'll Actually Use from This Blueprint
✓ The Sales Playbook Framework with a complete table of what to include: company culture, sales organization, product overview, ICP definition, and sales process documentation. Build a repeatable sales motion that new hires can actually follow.
✓ ICP Definition and Refinement Process including how to gather insights, develop customer personas, build lead scoring models, and train your team to use it. Turn "everyone could use this" into laser-focused targeting.
✓ The Series A Metrics Dashboard tracking the KPIs that matter: MRR thresholds (€100k+), churn rates by segment, CAC payback periods, burn multiple, and ARR per employee. Know exactly where you stand against current benchmarks.
✓ Sales Operations Introduction showing when and how to implement sales ops, which KPIs to track (sales cycle length, win rate, target achievement), and the tools you'll need at each stage.
✓ Organizational Design for Series A including when to hire your first sales leader, how to structure HR management, and navigating the changes that happen at 20-50 employees.
Built from exclusive insights from 100+ portfolio companies, 50+ founder interviews, and proven playbooks from Europe's fastest-growing scale-ups.
“You’ve probably already read a lot of opinions about the current fundraising climate, and how challenging it is. I won’t tell you otherwise. But, while the bar is undeniably high, it might surprise you to hear that it’s actually an excellent time to raise—provided you have a sustainable business model with strong metrics.”
“When your startup reaches Series A, the challenges shift to scaling operations and managing an expanding team effectively. This transition demands not only a robust business model but also a competent and cohesive executive team.”
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170+ pages of insights from top European VCs & founders to help you raise your next round.
At a Different Stage in Your Journey?
The Complete European Scaling Playbook
- Still building? The Seed Blueprint shows you how to validate and reach €1M ARR
- Ready for Series B? The Series B Blueprint masters efficient scaling beyond €10M
The Blueprint Trilogy is based on 100+ XAnge portfolio companies, dozens of founder interviews, and proven operator playbooks. Updated quarterly.
