HarbourView Opportunities Fund Leads $85M Investment in Animaj, a Next-Generation AI-Powered Kids & Family Media Company, Alongside Bpifrance
New Funding Will Fuel Global Expansion
New York, NY & Paris, France – June 18, 2025 – HarbourView Equity Partners (HarbourView), a multi-strategy investment firm focused on investment opportunities in the music, sports, media and entertainment space, today announced it is leading a $85 million investment in Animaj, alongside Bpifrance, the French national investment fund and a key player in the French tech and AI ecosystem. Animaj is a digital-first AI-empowered media company transforming kids & family entertainment through its proprietary GenAI production tools and multi-platform franchise-building model. Animaj acquires and scales high-potential IPs by using data-driven insights, automating animation pipelines through AI, and distributing directly to platforms where kids already are.
“Animaj is reimagining children’s entertainment for the digital age . With proven monetization, an experienced team, and a strong pipeline of strategic IP opportunities, they are poised to become a category-defining leader. We’re thrilled to partner with the Animaj team as they scale globally”
“We’re building something that’s never existed before. Animaj is a new kind of media company: data-driven, AI-powered, digital-first but multiplatform by design. We don’t start with a TV show and hope kids will come. We start with where they already are – YouTube, Roblox, TikTok, Spotify – and we build from there.”
“We are delighted to announce Bpifrance’s strategic investment in Animaj, a pioneering player in the use of AI for audiovisual production. Its co-founders, Sixte de Vauplane and Grégory Dray, bring an innovative approach that places AI at the core of their value proposition, with a strong focus on editorial quality and the goal of creating high-quality, educational kids & family’s content. We firmly believe in their vision and look forward to supporting the company’s growth and future success.”
New funding will be used to scale Animaj’s AI-powered flywheel model – a digital-first, multi-platform ecosystem spanning YouTube, Roblox, TikTok, Spotify, and FAST channels – designed not only to scale, but also modernize underused IPs through AI-driven production and platform-native storytelling for today’s fragmented distribution landscape. It will also accelerate strategic IP acquisitions following Animaj’s purchase of the iconic Pocoyo brand, as the company builds a category-defining kids’ content portfolio spanning preschool to tweens and digital-native to cross-generational franchises.
The investment adds to HarbourView’s growing portfolio of media and IP assets, which spans film, television, music, and culturally impactful content companies such as Mucho Mas Media and MACRO. Pocoyo in particular enhances this portfolio as an iconic Hispanic brand with global recognition and cross-cultural appeal. Narrated in English by the iconic British actor Stephen Fry, the series reflects HarbourView’s focus on culturally relevant and globally scalable IP.
The round was led alongside Bpifrance, Left Lane Capital, Daphni, XAnge, and Marquee. New debt financing was provided by J.P. Morgan and Bootstrap Europe, bringing the total capital infusion to $85 million.
XAnge has been part of the journey since 2022.
About HarbourView Equity Partners
HarbourView Equity Partners is an investment firm focused on opportunities to support content across the entertainment, sports, and media markets. The firm seeks businesses or assets powered by IP and investment opportunities that aim to build enduring asset value and returns. HarbourView has been extremely active since launching in 2021, amassing roughly $2.67 billion* in regulatory assets under management including over 70+ music catalogs to date and investments in various portfolio companies with management teams in its core industries. The firm's distinctly diverse music portfolio features thousands of titles spanning numerous genres, eras, and artists, amounting to a diversified catalog of ~35,000+ songs across both master recordings and publishing income streams. The company is headquartered in Newark, NJ.
About Animaj
Animaj is a next-generation media company that brings first-class and inspiring brands to kids and families worldwide. The company acquires and turns iconic Kids’ IPs into global franchises using an AI-driven, digital-first, and multi-platform approach. With a monthly global audience of 242 million unique viewers on YouTube, Animaj attracts the 5th largest digital kids' audience globally (source: Tubular Labs).
About Bpifrance
Bpifrance Investissement is the management company that handles Bpifrance's equity investments. Bpifrance is the French national investment bank: it finances businesses – at every stage of their development – through loans, guarantees, equity investments and export insurances. Bpifrance also provides extra financial services (training, consultancy) to help entrepreneurs meet their challenges (innovation, export…).
About XAnge
XAnge is a BCorp-certified early-stage investment fund with €700 million under management, based in Paris, Berlin, and Brussels. Its investment team backs European entrepreneurs who aim to transform everyday life through technology, investing between €500,000 and €10 million from the seed stage onwards. With an investment thesis focused on making technology accessible to the many, XAnge invests in sectors such as deeptech, health, fintech, SaaS, and e-commerce. The fund has supported companies like Lydia (Finance), Welcome to the Jungle (HR), Believe (Music), MrSpex (eCommerce), and Ledger (Cryptocurrencies). XAnge is the innovation-focused venture brand of the Siparex Group.
MASCARET GROUP – PRESS CONTACT
Estelle Monraisse
+33 6 60 41 81 52
estelle@altercom-conseil.fr
