- Funding round: Seed – €3.2M (€2M equity, €1.2M debt)
- Performance: Over 100% growth in 2025
- Adoption: Already more than 250 e-commerce merchants as clients
Toulouse, February 11, 2026 — getinside, a retail media solution that improves e-commerce profitability, announces a €3.2 million seed funding round (€2M in equity and €1.2M in debt). The round was led by La Poste Ventures (a fund initiated by Groupe La Poste and managed by XAnge), alongside Swiss Post Ventures, 50 Partners, and Clover, who are joining the company’s shareholding. Founders Future, which led the pre-seed round, is reinvesting.
In a challenging e-commerce market, getinside enables merchants to fully leverage their most profitable asset: their customer audience. This funding will allow the company to accelerate the development of its technology, with the ambition of enabling e-commerce players of all sizes to generate incremental revenue through advertising (retail media).
Retail Media, the New Standard for E-commerce Business Models — Now Accessible to All Merchants
As advertiser investments in 2026 are set to surpass TV advertising spend, retail media is emerging as an essential new revenue stream for the e-commerce business model.
Since its launch in 2022, getinside has been executing on its vision by offering a technology solution that enables all e-commerce merchants, not just the largest players, to easily monetize their audiences for advertisers.
The solution allows merchants to configure their retail media inventory and deliver advertising campaigns from selected advertisers. For some clients, the platform already generates up to +2% in additional revenue, with a net margin exceeding 70%.
A Marketing Solution to Activate E-commerce Audiences
After becoming the first platform to allow advertisers to insert promotional materials into e-commerce parcels (leaflets, samples), getinside has expanded its offering. The startup now enables advertisers to build full audience activation scenarios within the e-commerce ecosystem.
By sponsoring key moments in the customer journey, such as unboxing, post-purchase interactions, or welcome messages, advertisers integrate seamlessly into the merchant’s customer experience. They reach communities through multiple advertising formats, including email campaigns, banners, and social media posts.
The platform already enables more than 300 advertisers to configure and launch campaigns in just a few clicks. To date, over 950 campaigns have been delivered through the platform, generating €1.6 million in revenue in 2025.
An AI-Powered Solution to Address the Fragmentation of E-commerce Audiences
With over 150,000 e-commerce merchants in France alone, e-commerce audiences are highly fragmented. By aggregating merchant audiences within a single platform, getinside provides advertisers with an open-access interface that enables them to easily discover, recommend, and collaborate with audiences that were previously unknown or inaccessible.
The integration of artificial intelligence allows the platform to predict campaign outcomes and deliver stronger media performance.
“E-commerce merchants should be seen as influencers. They have customer communities that can be activated on demand across multiple touchpoints. getinside’s mission is to enable any merchant to monetize their audience with minimal human and technical investment, unlocking a new and much-needed revenue stream”
“We are very pleased to lead this seed round alongside Swiss Post Ventures. The getinside solution delivers immediate value to e-commerce merchants, who are key clients of Colissimo and the La Poste network,” he emphasizes.”
“As the investor who led the first pre-seed round, I can see that the roadmap is being delivered and the initial vision is becoming reality. By participating again in this round, we are reaffirming our confidence in both the model and the getinside team. It’s a solution that addresses a universal need: growth.”
“The future of work is also tied to the future of business models. By creating a new revenue stream, retail media will fundamentally transform e-commerce, and we are delighted to be part of this journey with getinside.”
“Getinside is a pragmatic tech solution, immediately understandable, that quickly found its market. We are delighted to be part of the future of this journey”
- About getinside: Founded in 2022 by Maxime Garrigues, getinside is a pioneering retail media solution. Its mission is to help shape the future of e-commerce by enabling merchants to evolve their business models through retail media as a new revenue stream. Based in Toulouse, getinside generated €1.6 million in revenue in 2025, representing 100% year-on-year growth. Since its creation, the company has raised €4.8 million from investors with deep expertise in retail and technology.
- About La Poste Ventures: La Poste Ventures is the corporate venture capital fund of Groupe La Poste, dedicated to startups. Launched in June 2021 in partnership with XAnge, the fund aims to identify new services and customer journeys aligned with the group’s strategic priorities.
With €75 million under management, La Poste Ventures invests in 5 to 6 startups per year as a minority shareholder, at seed or Series A stage, with investment tickets ranging from €300K to €3M. Complementary to Groupe La Poste’s existing innovation support initiatives, La Poste Ventures selects and supports startups that generate value for both the group and its customers.
- About XAnge: XAnge is a BCorp-certified early-stage investment fund managing €800 million, with offices in Paris, Berlin, and Brussels. The fund backs European founders who aim to transform daily life through technology, investing between €1 million to €15 million from from Seed to Series C. XAnge invests in the deeptech (Aerospacelab, Ledger), SaaS (Odoo, 360 Learning, Skello), AI (Gleamer, Tomorro), energy transition (Greenly, Greenfusion), digital finance (Lydia) and healthcare sectors. XAnge is the innovation-driven venture capital brand of the Siparex Group.
