Back
First believers
Arnaud Baraer, Senior Associate
07.06.2021

Long live the product teams!

Whatever the size of your business, understanding your customers’ needs and building revenue-generating products faster should be more simple and efficient. That’s why we are investing in airfocus, the maker of a product management platform already used by more than 700 businesses around the world.

Product teams are suffering. How big a deal is this?

Did you know that:

  • More than 30% of product teams lack a process for capturing customers’ feedback and 90% fail in capturing all feedback?
  • 50% of product teams struggle to effectively prioritize and do not feel their roadmap reflects customer needs or strategy?

Like airfocus’ founders, we believe that product strategy practices are broken. A large chunk of features built by product teams have limited business impact. It’s time to improve that.

Classic productivity and collaboration tools are not enough anymore

1. collect user insights

2. prioritize and build effective roadmaps to ensure the product is being developed according to actual user needs

3. collaborate and track progress within the organization

Classic productivity and collaboration tools like Trello, Asana or Jira can do the work, but most product teams need a tailored solution to create customer-centric products.

All in the same place, the modular airfocus software enables them to learn about their users through feedback and data aggregation (via integrations), plan their strategy with effective roadmaps and prioritization tools and communicate those goals inside the whole organization.

airfocus is a 100% product-focused company

They are three passionate and ambitious entrepreneurs, who wanted to build something that helped product managers to get not only more but the right stuff done. To achieve this vision, they have already gone from a team of three with an idea to a thriving startup with 20+ employees (hiring!), 700+ clients (50% in the US) and thousands of users.

The growth strategy has been essentially product-led and it is working. Big names operating in various industries, such as Shopify, Bird and The Washington Post, have already integrated airfocus in their digital-product development processes and are increasing their spend and usage. This proof of confidence is a strong signal as we are still in the early days of the company.

Bringing B2B SaaS experience

You want to experience airfocus’ product and value proposition by yourself? Check airfocus.com

Looking for more content ?

Subscribe to our Newsletter & Follow us on Social Networks

Discover our newsletter

Our Team

Our Portfolio